We're only as good as the person who turns up.
Everything else, the pricing, the app, the checklists, exists to support that one fact. It is why the hardest part of this business, and the part we spend the most time on, is hiring.
Started in Sheffield. Still run from Sheffield.
NowThen Cleaners was launched in the summer of 2015 by local director Hugo Russell, with a fairly narrow ambition: make booking a cleaner in Sheffield less annoying than it was.
Back then that meant phoning round for quotes, waiting for someone to visit your house, and finding out the real price afterwards. So the first thing we built was the thing customers complained about: upfront pricing and instant online booking, run through a modern system instead of a diary and a landline.
You can manage bookings, adapt them, leave notes for your cleaner, give feedback and rate the service online or through our app, free on the App Store and Google Play. Eleven years on that is still the point of difference: you see the price before you commit, and you keep control of the booking afterwards.
What has changed is the size of it. What started as domestic cleaning in Sheffield now runs alongside a commercial operation delivering over 1,500 cleaning hours a week across five counties, while the domestic side has grown to 35,611 house cleans for 1,487 Sheffield households.
How someone becomes a NowThen cleaner
A cleaning company is a hiring company that happens to own mops. This is the process every single cleaner goes through before they are given the keys to anybody's home.
Hundreds of applications, checked
For each cleaning operative we take on, hundreds of applications are reviewed. Most of the work is deciding who not to progress.
Met twice, not once
Every suitable candidate is met twice: once to get to know them, once to see them demonstrate their skills. One interview only tells you who interviews well.
A trial clean at the manager's own home
The final stage is a cleaning trial at our domestic manager's house. If someone is not right for that, they are not right for yours.
Directly employed
Whoever gets through is employed by us and paid competitively, because a cleaner who is looked after is a cleaner who stays, and who your household or your building sees again next week.
Our cleaners make us who we are, and their happiness equates to customer happiness. That is not a slogan on a wall. It is the reason the average regular household has had 73 cleans from the same company. We are usually hiring →
The numbers behind it
Domestic figures cover house cleaning only, since 2015. Commercial contracts are counted separately.
hours every week
household has had from us
from 99 public reviews
The boring paperwork
The part of an about page every commercial buyer scrolls straight to. Nothing here is a badge we pay a subscription for. It is all public record or plainly true.
Public liability insurance
Cover on every visit, domestic and commercial. If something goes wrong we put it right instead of pointing at the small print.
Registered company
NowThen Cleaners Limited, incorporated in England and Wales. Registered office: Room 2, Cybor House, 1 Tapton House Road, Sheffield, S10 5BY. All of it public record at Companies House.
Eleven years trading
Continuously, under the same company and the same director, since July 2015. In a trade where firms come and go every season, that is worth checking, and easy to.
Agencies
Our cleaners are employed by us, trained by us and paid by us. Your job is not passed to an agency or to whoever happens to be available.
Two sides of one company
Homes are priced and booked online in about a minute. Businesses get a site visit and a written quote. Same people, same standards, very different buying process.
Domestic cleaning
Regular weekly and fortnightly cleaning, one-off deep cleans and end of tenancy, plus gutter clearance for the outside.
Regular cleaning →Deep & end of tenancy
A full reset for an occupied home, or our most thorough clean for an empty property. Both follow a published checklist.
One-off cleaning →Commercial cleaning
Offices, sites, schools, healthcare, manufacturing and communal blocks across Yorkshire, Derbyshire, Greater Manchester, Nottinghamshire and Lincolnshire.
Commercial cleaning →Whether any of that worked
The cleaners all seem to be well trained, bring their own products, and my house feels a lot cleaner than if I'd cleaned it myself.Debbie · Fulwood
"Would highly recommend, best cleaner we've ever had. Cleaners do a thorough job, and they've been flexible if we've had to make late changes to cover. Communication is good, with a live schedule of cleaning dates and times."
"Had our first regular cleaning session and the team were great. They were fast, professional and thorough, and were happy to work around my enthusiastic puppy. Very happy."
"Absolutely brilliant service, really thorough clean. Very professional cleaners, felt very comfortable having them in my home. Definitely using again."
Ready when you are
Homes are priced and booked online in about a minute. Businesses get a site visit and a written quote.
Or email hello@nowthencleaners.co.uk
A Sheffield cleaning company since 2015
NowThen Cleaners is a domestic and commercial cleaning company based in Sheffield, founded in 2015 by local director Hugo Russell. We employ our cleaners directly, not through an agency, screen hundreds of applicants for every hire, and carry £5 million of public liability insurance.
On the domestic side we have completed 35,611 house cleans for 1,487 Sheffield households: regular weekly and fortnightly cleaning, deep cleans and end of tenancy cleaning, and gutter clearance. On the commercial side we deliver over 1,500 hours of commercial cleaning in Sheffield a week, across offices, sites, schools, healthcare and more.
Check whether we reach you on the where we clean page, read what customers say on our testimonials page, or see current cleaning jobs. We are also listed on the Sheffield Business Directory, the free directory of local suppliers launched with Sheffield City Council’s Business Sheffield team.


