What we do with your details.

Last updated 14 September 2026. This policy replaces the version dated May 2018.

This Privacy Policy explains how NowThen Cleaners Limited (“NowThen”, “we”, “us”) collects, uses, keeps and shares personal information about you when you use the website at https://www.nowthencleaners.co.uk/ (the “Site”), book or receive our cleaning services, contact us, or apply to work for us. It applies to our domestic cleaning, commercial cleaning and NowThen Gutter Care services.

We are the data controller for the personal information described in this policy. We process it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

NowThen Cleaners Limited, registered in England and Wales, company number 09640551. Registered office: Room 2, Cybor House, 1 Tapton House Road, Sheffield, S10 5BY. Email hello@nowthencleaners.co.uk; telephone 0114 212 7030.

What we collect

When you enquire or contact us — by a form on the Site, by email, by telephone or SMS, or through the social media platforms we use: your name, address, telephone number, email address and the content of your enquiry. Where the enquiry is on behalf of a company or organisation, we may also collect the organisation's name and address, your position, and the organisation's contact details.

When you book a service — the details needed to carry it out: your name, the address to be cleaned, contact details, access arrangements, any instructions or preferences you give us, and your booking history. Domestic bookings are made through our online booking system, which is provided by Launch27 (see “Who we share personal data with”).

When you pay — we do not hold your payment card details. Cards are taken and held securely by our payment partner, Stripe. Direct debits are handled by GoCardless, which holds your bank details. We receive confirmation of payment and the last four digits of a card, not the full number.

While we provide the service — our cleaners may photograph the areas they have cleaned for our internal quality report, so that we can check the standard of a clean and resolve any query about it. The photographs are of the cleaning, not of people, and are kept with the booking record. NowThen Gutter Care includes before-and-after photographs as part of the service record. Where a photograph could identify you or your home, we treat it as personal data under this policy.

When you use the Site — technical information such as your IP address, browser type and the pages you visit, collected through cookies and similar technologies (see “Cookies and analytics”).

When you apply to work for us — the information on your application, references and right-to-work documents, handled under our recruitment privacy notice, which we provide during the application process.

We do not buy personal data from third parties, and we do not knowingly collect information from anyone under 18. Our services are booked by adults.

Why we use it, and our lawful basis

To provide the services you have booked — scheduling, access, carrying out the clean, taking payment, and dealing with any query or complaint. Lawful basis: performance of a contract with you, or taking steps at your request before entering into one (UK GDPR Article 6(1)(b)).

To respond to your enquiry and to arrange a site visit or proposal for commercial cleaning. Lawful basis: taking steps at your request before entering into a contract, and our legitimate interest in responding to people who contact us (Article 6(1)(f)).

To run the business — keeping records of bookings and payments, managing our accounts, insurance, quality control (including photographs and the ratings email we send after each clean), and dealing with disputes. Lawful basis: our legitimate interests, and where applicable our legal obligations (Article 6(1)(c)), including tax and accounting law.

To keep you informed about your clean — booking confirmations, reminders and service messages by email and, if you opt in, by SMS. These are service messages, not marketing. Lawful basis: performance of a contract. You can opt out of SMS at any time in your account or by telling us.

To send you news and offers — only where you have opted in, or where you are an existing customer and we are telling you about services similar to those you have bought (the “soft opt-in” under the Privacy and Electronic Communications Regulations). Lawful basis: consent, or our legitimate interests in the case of existing customers. Every marketing email has an unsubscribe link, and you can opt out at any time by email.

To protect people and prevent fraud — verifying identity, protecting our staff, our customers and our systems. Lawful basis: our legitimate interests, and our legal obligations.

Where we rely on legitimate interests, we have considered the effect on you and do not believe any of these activities prejudice your rights. You have the right to object; see “Your rights”.

Who we share personal data with

We use a small number of service providers who process personal data on our behalf, under contracts that require them to protect it and to use it only on our instructions:

• Launch27 — the online booking and scheduling system through which domestic cleaning is booked and managed, including customer accounts, booking confirmations and, where you opt in, SMS notifications.
• Stripe — card payments. Stripe holds card details; we do not.
• GoCardless — direct debit payments. GoCardless holds bank details; we do not.
• Google — website analytics (Google Analytics), the fonts used on the Site, and the Google reviews shown on our testimonials page.
• Our email, telephony, accounting and IT providers, and our insurers where a claim is made.

We share personal information with the police, other law enforcement or regulatory bodies, credit reference and fraud prevention agencies, and our professional advisers where the law requires or permits it — for the prevention and detection of crime, the prevention of fraud, identity verification, or in connection with legal proceedings.

We do not sell your personal information to anyone, for any reason.

Where a service is provided with or by a third party as part of what you have bought, that third party may hold personal data as a controller in its own right, and its own privacy policy applies to its continued use of it.

Transfers outside the UK

Some of our service providers (for example Stripe and Google) process data in the United States or elsewhere outside the UK. Where they do, the transfer is protected by a UK adequacy regulation, the UK International Data Transfer Agreement or Addendum, or another safeguard recognised under UK law, so that your information is protected to a standard equivalent to the UK's.

How long we keep it

Enquiries that do not lead to a booking: 24 months after the enquiry is concluded, unless you have opted in to news and offers.

Customers: for the duration of our relationship and for 6 years after the last service, because tax, accounting and limitation law requires us to keep records of transactions for that period.

Photographs taken for our quality reports: for as long as needed to resolve any query about the clean, and in any case no longer than the customer record they relate to.

Job applications: for the period set out in our recruitment privacy notice.

When information is no longer needed, it is deleted or anonymised.

Cookies and analytics

The Site uses cookies and similar technologies. Some are necessary for the Site and the booking system to work. Others, such as Google Analytics, help us understand how the Site is used so that we can improve it; these are set only with your consent where the law requires it. You can refuse or delete cookies through your browser settings, though some parts of the Site may then not function properly. Our booking system, Launch27, sets its own cookies when you use it, under its own policy.

Keeping personal data secure

Personal information is stored on secure, access-controlled systems, and access within NowThen is limited to the people who need it to do their job. Payment card and bank details are held by Stripe and GoCardless, not by us. We take reasonable steps to protect information from loss, misuse and unauthorised access, and if a breach were ever to put your rights at risk we would tell you and the Information Commissioner's Office as the law requires.

Keeping personal data accurate

We try to keep your information accurate and up to date. Please tell us of any change — by updating your account, or by emailing hello@nowthencleaners.co.uk.

Your rights

Under UK data protection law you have the right to:

• access the personal information we hold about you, and receive a copy;
• have it corrected if it is inaccurate or incomplete;
• have it erased, where there is no good reason for us to continue holding it;
• restrict how we use it in certain circumstances;
• object to processing based on our legitimate interests, and to direct marketing at any time;
• receive the information you gave us in a portable format, where we process it by automated means on the basis of consent or contract;
• withdraw consent at any time where consent is the basis for processing.

To exercise any of these rights, email hello@nowthencleaners.co.uk or write to the address above. We will respond without undue delay and in any event within one month, subject to any extension the law allows. We may ask you to confirm your identity first. There is normally no charge.

If you are unhappy with how we have handled your information, please tell us first and we will try to put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

News, offers and unsubscribing

If you do not wish to receive news or offers from us, use the unsubscribe link in any marketing email, email us with “please unsubscribe me” in the subject line, or ask us through the contact page. We will keep the minimum record needed to make sure we do not contact you again, and anything our legal obligations require us to retain.

Third party websites

The Site contains links to other websites, including our booking system and social media. We do not control those sites and are not responsible for their content or their privacy practices. Browsing and interaction on any other website is subject to that website's own terms and policies.

Changes to this policy

We may update this policy from time to time. When we do, we will change the date at the top of this page. Where a change materially affects how we use your information, we will tell existing customers by email.

Contacting us

Questions about this policy, or about your personal information, to:

NowThen Cleaners Limited, Room 2, Cybor House, 1 Tapton House Road, Sheffield, S10 5BY

hello@nowthencleaners.co.uk · 0114 212 7030